LUNARIA SERVICES / 05

Brand strategy & identity

For a new brand or one that’s outgrown its look. We work through how you explain the business, then design the mark, type and colours it uses.

01 / PRIMARY MARKlunariaSTUDIO

02 / STUDIO GREEN

03 / TYPE STUDYAa

Lunaria’s identity, shown as a mark, colour and type study.

What you can take away

A clear description of the brand: A short explanation of what you do, who it’s for and how to talk about it.
The identity files: The agreed logo files, type and colour choices, organised for use.
A guide for everyday decisions: Examples of how to apply the identity when you make a new post, page or piece of print.

Send us what you already use and tell us what no longer fits.